Who We Are


We Make Enterprise Marketing and
Communications a Measurable Reality

 

The facts are in:



Today’s marketers are faced with these and many more challenging realities. More competitors, more technology choices, more educated consumers, and more expectations for meaningful interactions. Even as effective targeted customer communications has become increasingly important, few product and service solutions have emerged to provide impactful, measureable, one-to-one results. Until Now.

touchpoint value continuum

                                                *Reprinted with permission of the XEROX Corporation

 

TouchPoint Alliance is a 501(c)6 organization that brings together a group of diverse industry leaders to deliver on the continuum of “market of one” customer communication solutions. Through a proven successful methodology, TouchPoint Alliance leverages the individual strengths of each members’ company to deliver end-to-end customer communication approaches that:


 

Mission and Vision

 

New media channels and technologies continue to emerge at unparalleled rapid rates, and it is becoming increasingly more difficult for marketers to reach and engage their target audiences. As a result, marketers are turning to new and higher levels of marketing sophistication and message personalization to build measurable awareness, increase response rates, and increase revenues and profits.

 

TouchPoint Alliance was formed by a group of pioneering industry leaders in the Spring of 2009 as a way to leverage divergent, yet complementary inbound and outbound "market of one" customer communication capabilities, thereby accelerating their acceptance and effectiveness for member organizations, sponsors and the industry as a whole.


The mission of TouchPoint Alliance is to:

 

Facilitate among stakeholders the sharing of information, knowledge, and opportunities within the Enterprise Marketing Communications & Services industry, thereby encouraging and fostering healthy, sustainable commerce between Alliance members and the organizations they serve.

 

 

Board of Directors

 

Howard Holley, Founder and Chairman of the Board

Karl Humphrey, Founding Board Member, Secretary, and Treasurer

Kemal Carr, Founding Board Member, Sponsorship Committee Chairperson

Nick Romano, Founding Board Member and Information Technology Committee Chairperson

Laura Terry, Founding Board Member and Marketing and Membership Committee Chairperson

Chris Watson, Founding Board Member and Strategy Committee Chairperson

 

 

Howard Holley

Howard Holley, Founder and Chairman of the Board

 

Holley is a former senior executive of the Xerox Corporation, having spent more than thirty-three years with the industry leader. During his career, Holley held numerous executive positions. He was named district manager of the San Diego/Las Vegas region, manager of integrated sales and systems training at the Xerox Document University and region vice-president of Xerox Business Services.

 

In 1998, Holley relocated to China as senior vice president and general manager of the Enterprise Solutions Group of Xerox China.

 

In 2004, Holley moved into Xerox Global Services to create a consulting practice that would later be known as the Document Outsourcing and Communications Services practice. He provided global leadership for this business unit until his retirement in March 2009.

 

Holley envisioned TouchPoint Alliance as a peer powered network of market leaders and innovators in the global Enterprise Marketing and Communications Industry.  He and his co-founders share a vision of enabling sponsors, members and clients to deliver best of breed customer intimacy strategies, technologies and methodologies.

 

 

Kemal Carr

Kemal Carr, Founding Board Member and Sponsorship Committee Chairperson

 

Kemal Carr is President of Madison Advisors, an independent analyst firm that provides project-based advisory services designed to assist clients with technology selection and business process decisions. Under his direction, Madison Advisors is establishing its market niche addressing the needs of the electronic and print customer communications marketplace. Carr also is instrumental for the formulating Madison Advisors' strategic partnerships with numerous trade associations and exhibition producers. He brings this expertise to directing the Sponsorship initiatives of TouchPoint Alliance.

 

Carr is regularly sought out by some of the leading output technology publications to write about or comment on some of the industry's key issues and topics, including articles on the impact of TransPromo, advancements in production technologies, and electronic document presentment in Wall Street Journal, Document, Digital Publishing Solutions, and Mailing Systems Technology. He also is asked to speak at trade events, including a key sessions at Xplor's Global conference, DOCUMENT's Strategy Forum and numerous vendor trade events.

Carr holds a B.B.A. in Management Information Systems from the University of Wisconsin.


 

 

Karl Humphrey

Karl Humphrey, Founding Board Member, Secretary and Treasurer

 

Karl Humphrey is Co-founder and President of Mail Centers Plus, an innovative outsourcing company offering a variety of document, distribution and business support management services to organizations across North America.


Humphrey graduated from Morehouse College with a Business Administration Degree and from Dartmouth's Tuck Executive Education Program. He spent the first half of his professional career as an auditor in public accounting and in operations management of advance document solutions with the Federal Reserve Banks of New York and Atlanta.


In addition to applying his financial expertise as Secretary and Treasurer of TouchPoint Alliance, Humphrey provides industry leadership through memberships in industry business organizations such as the Metro-Atlanta Chamber of Commerce, the Georgia Minority Supplier Development Council, and the Atlanta Business League. In addition, he works closely with industry organizations such as the Metro-Atlanta Postal Customer Council and the Mail Systems Management Association.


As an active community leader, Humphrey has served on several boards including Aid to Imprisoned Mothers and The United Way 211 and as a volunteer with both the Metropolitan Atlanta Big Brothers/Big Sisters program and the Summerhill Neighborhood Revitalization initiative. He is a 1992 graduate of the United Way of Metropolitan Atlanta Volunteer Involvement Program Initiative, a leadership training program for future boards-of-directors members.

 

 

Nick Romano

Nick Romano, Founding Board Member and Technology Committee Chairperson

 

Nick Romano, P. Eng., is cofounder, President and CEO of Prinova, which specializes in business process reengineering for enterprises migrating to new document delivery solutions. In his role at Prinova, Romano focuses on implementing messaging and personalization strategies, workflows and ROI tracking.

 

Under Romano's direction, Prinova is helping companies achieve savings, flexibility and integrity in the touchpoint design and development process, and be brings this expertise to TouchPoint Alliance board and membership.

 

Romano is a popular international speaker on the implementations of successful document solutions, with topics ranging from design, messaging and personalization to shop floor automation and advances in document delivery technologies. He is a graduate of McMaster University in Hamilton, Ontario with a Bachelor of Engineering and Management, and he sites on the Advisory Board of the Electronic Document Systems Foundation (EDSF).

 

 

 

Laura Terry

Laura Terry, Founding Board Member and Marketing Committee Chairperson

 

Laura Terry is a Co-founder and Chief Executive Officer of Trekk Cross-Media, a full-service marketing and communications agency that combines one-to-one strategy, creativity and technology to deliver measurable results to mid- and top-tier clients around the world including XEROX and Adobe. She draws on her extensive marketing, creative and business management skills to lead the Marketing initiatives of TouchPoint Alliance.


Terry has almost three decades of experience in concept and creative development, copywriting, account management, marketing and media analysis--on both client and agency sides of the business. In her day-to-day management of Trekk Cross-Media, she has gained extensive experience developing and deploying content management systems that drive the strategic and conceptual execution of measurable, data-driven, one-to-one campaigns. Traditional print, web-to-print, email, purls with CMS integration, web promotion and social media promotion are examples of the deliverables that drive the success of Trekk's client programs.


Terry is a member of International Printers Network. She has Bachelor's Degree in Journalism and a Master's Degree in Business Administration.


 

Christopher Watson

Christopher Watson, Founding Board Member and Strategy Committee Chairperson

 

Chris Watson is Founder and President of Intellectus, LLC, which offers a suite of on demand workflow and business processing products for industry, academia and government. In addition to directing the success of Intellectus, Watson heads up several entrepreneurial initiatives that include real estate, software development, and workflow solutions. He brings his significant executive level experience in corporate operations to direct the strategic initiatives of TouchPoint Alliance.

 

Prior to founding Intellectus, Watson founded and served as President of Bravera, Inc., a multi-million dollar software product company specializing in the development and sales of leading edge software workflow and information management to Fortune 500 and government clients. As president, he directed the management of Bravera operations, which included software architecture, design and business process analysis, and sales and marketing. Watson offers significant implementation experience resulting from successful development and deployment of many high volume, mission-critical business solutions worldwide.

 

Watson hold a BA degree in Cognitive Science from the University of California at Berkeley and an MBA from the Thunderbird School of International Business.