Services and Values
A Place for You on the One-to-One Continuum
Businesses today are spending an estimated $3 billion a year on "custom" communications to gain mind share in an increasingly complex marketing environment. Still, because of limited strategic, product, and service support, many businesses have yet to see a return on this investment. Few have realized the tremendous power that effective, targeted, relevant communications can have on increasing brand loyalty, revenues and profits.
TouchPoint Alliance has changed all that, making each of its members a critical part of successful one-to-one customer communication solutions that maximize customer acquisition, retention and growth.
*Reprinted with permission of the XEROX Corporation
Through a proven successful methodology, TouchPoint Alliance leverages the individual strengths of each members’ company to provide end-to-end Enterprise Mareting and Communications approaches that:
- Make every touch point count
- Increase the one-to-one power of your organization
- Increase your competitive advantage
- Increase your incremental revenues and gross profits
*Reprinted with permission of the XEROX Corporation
TouchPoint Alliance Services
Market and Technology Research
Business and Market Development
Marketing and Communications Consulting
Creative Design and Development
Technical Design and Development
Web-to-Print Program Design and Development
Social Media Design and Development
Variable Direct Design and Development
Variable Mapping Technology
Content Development and Management
Information Design
Enabling Technologies
Outsourcing Services
Production and Fulfillment
Workflow Integration and Ingestion
TouchPoint Alliance Methodology
TouchPoint Alliance programs are designed and deployed utilizing a methodology that has proven successful for member organizations and their clients.
Stage 1: Discover how best to deliver the right messages, at the right time, maximizing the potential of every single touch point.
Stage 2: Validate the benefit of recommended solutions to meet your business objectives.
Stage 3: Adopt a proven strategy to make each customer touch point an actionable experience with measurable results.
Stage 4: Achieve all stated objectives. Maximize the experiences of you and and your customers.
*Reprinted with permission of The Holley Group